YouTube planning to make its Originals free to watch from next year

According to Variety, YouTube is working on a new strategy regarding its original content. YouTube is set to provide its users with free, ad-supported of its YouTube Original shows.

These shows were previously available as a part of YouTube’s premium, paid service, YouTube Premium but from 2019, these YouTube Original shows will available to all the with ads interspersed and no YouTube Premium service will be required.

YouTube Originals
[Source: YouTube]
One of YouTube’s spokespersons said that:

“As we look to 2019, we will continue to invest in scripted programming and shift to make our YouTube Originals ad-supported to meet the growing demand of a more global fanbase.”

“This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation.”

This statement clearly suggests that YouTube will soon be introducing this feature and make its paid subscription shows available to all the users to increase their revenue. The second part suggests that YouTube will focus more on its celebrity content creators instead of scripted shows.

As for the users who have already subscribed to YouTube Premium, they will continue to get ad-free services and offline videos across the whole platform.

These users will continue to enjoy their favorite YouTube Original shows on YouTube without any ad interruptions and starting from the next year, other users will also enjoy those shows but with ad integration.

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