Xiaomi to grow its offline presence in India by opening 100 Mi Stores
Mobile phones in India even in this era of Flipkart and Amazon, most of them are still being purchased in offline stores due to trust issues, and you also get to experience the device in your hands. And OEMs like Samsung, Nokia and some Indian OEMs like Micromax, Intex dominate this offline space. However, a new name will soon enter the offline market and is planning to take it with its Redmi Storm. Yes, you guessed it right! It is Xiaomi planning on to expand its offline presence, in India and is betting big on its own branded stores as well as partnering with other big names in the offline retail.
In an interview recently, Xiaomi’s India head Mr.Manu Kumar Jain stated that the company is looking into the offline market and will be establishing a strong network of brick and mortar stores around the country. Presently, Xiaomi has more than 17 Mi Home stores in India, and this year it will focus on expanding more, and until 2019, Xiaomi aims to build100 Mi Home Stores, and they’re growing rapidly and have a significant lead on their scheduled plan.
The company also said that 50% of its revenue comes from Online and after studying the offline market for quite some time, they’re ready to go the old school way, that’s offline. Moreover, it remains to be seen, how Xiaomi’s offline presence will affect the current trio of muscle in town that’s Oppo, Viv, and Samsung.
Which rule the streets of India, with huge marketing budgets and you can see them in every nook and corner of the country. Another player that we’ll be seeing a lot in the offline stores is Motorola with its Moto-Hubs, which are now spreading rapidly in every significant city and soon to come in other regions of India this year.