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Samsung to Soon Launch Online-Exclusive Smartphones To Compete With Chinese Manufacturers

Selling phones online was something that was started by the Chinese manufacturer Xiaomi and soon joined by more and more Chinese companies such as Honor and Oneplus by launching online-exclusive smartphones. However, to beat brands like Oppo and Vivo, Xiaomi recently started selling their devices in the offline market also, and the company has managed to sell a huge number of devices via retail stores.

Now it looks like Samsung is planning to launch a bunch of online-exclusive smartphones to compete with brands such as Honor, Xiaomi, and Oneplus. According to a recent report from Economic Times Xiaomi owns 50% share of the phones sold via online.

Some senior executives gave us a hint of how the company will manage to beat brands like Xiaomi in the online market. According to them the South Korean company will launch a bunch of budget and mid-range devices offering best in-class specifications which will be priced most probably between Rs. 5,000 – Rs. 15,000. Samsung selling devices with best in-class specs, and economically priced might lead to a rise in competition in the online market especially for Xiaomi.

According to the data coming from International Data Corporation Samsung and Xiaomi tied at 23.5% in the July-september Quarter but Samsung has a better offline presence than Xiaomi.

Samsung recently launched Galaxy A8+ (2018) at Rs. 32,990 which is an Amazon exclusive. In terms of specs the device is a close competition to Xiaomi’s latest flagship in the Indian market the Mi Mix 2. A recent Research states that Xiaomi’s success in the Indian market has been due to the company’s great online presence and lack of competition in the online market.

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