Selling phones online was something that was started by the Chinese manufacturer Xiaomi and soon joined by more and more Chinese companies such as Honor and Oneplus by launching online-exclusive smartphones. However, to beat brands like Oppo and Vivo, Xiaomi recently started selling their devices in the offline market also, and the company has managed to sell a huge number of devices via retail stores.
Now it looks like Samsung is planning to launch a bunch of online-exclusive smartphones to compete with brands such as Honor, Xiaomi, and Oneplus. According to a recent report from Economic Times Xiaomi owns 50% share of the phones sold via online.
Some senior executives gave us a hint of how the company will manage to beat brands like Xiaomi in the online market. According to them the South Korean company will launch a bunch of budget and mid-range devices offering best in-class specifications which will be priced most probably between Rs. 5,000 – Rs. 15,000. Samsung selling devices with best in-class specs, and economically priced might lead to a rise in competition in the online market especially for Xiaomi.
According to the data coming from International Data Corporation Samsung and Xiaomi tied at 23.5% in the July-september Quarter but Samsung has a better offline presence than Xiaomi.
Samsung recently launched Galaxy A8+ (2018) at Rs. 32,990 which is an Amazon exclusive. In terms of specs the device is a close competition to Xiaomi’s latest flagship in the Indian market the Mi Mix 2. A recent Research states that Xiaomi’s success in the Indian market has been due to the company’s great online presence and lack of competition in the online market.