One of the oldest and easiest ways of making products more interesting for costumers is making limited edition. Limited edition products are always hyped as there won’t be more of it. The popular hardware manufacturer Nvidia has followed this technique many times to make hyped products. This time again Nvidia is making a hyped GPU as a special Cyberpunk edition in a fancy way. It is Special edition Cyberpunk 2077 RTX 2080 Ti featuring Founder’s Edition cooler design. It also includes a bright yellow accent and on the back is the game logo on it.
The special edition GPU is not an interesting part but the fact that it cant be purchased is. This limited edition card is not available for sale but the company is actually giving them away. A total of 77 cards are made but none are for sale. Nvidia has held an event that will decide people that are getting this GPU as winning price. This is a teaser of the RTX 20 series to how it would look with some custom work. With the identical Founder’s Edition design this is going to be the limited edition card with Cyberpunk 2077 branding.
Before this Cyberpunk limited edition, Nvidia has done a similar thing with Star Wars edition. Two versions of Titan XP was released by Nvidia in 2017 that featured Star Wars. A green and red lighting accent that represented the Jedi Order and Galactic Empire. Both versions were limited edition as the Cyberpunk edition is. This was creative and nice by Nvidia to make this edition as Cyberpunk game has the original April release date. Still, it is not clear whether Nvidia will wait for the delayed release of Cyberpunk happening in September.