Intel’s Project Athena is forcing PC makers to make ‘advanced laptops’
A new push is being made by Intel to force Laptop makers into creating advanced laptops. This new project is given the name of “Project Athena” which involves including 5G and AI support wrapped up in what looks like Ultrabooks part two.
Intel is making annual specs that the laptop makers are going to need for a certification process.
It all sounds very similar to the set of specifications the industry followed to create Ultrabooks, a marketing label desirable enough that it pushed some laptop makers to adopt thinner designs, faster storage, and longer battery life more quickly.
The Ultrabooks resulted in pushing the laptop makers to put more effort on thin and light machines. Intel’s focus with Project Athena is vague.
Intel explained that:
“Designed to enable new experiences and capitalize on next-generation technologies, including 5G and artificial intelligence”
According to Intel officials, they have the support of big laptop makers such as Acer, Asus, Dell, Google, HP, Lenovo, Huawei, Wistron, Microsoft, Samsung, and Sharp.
And yes there is going to be Google’s “Athena”-specced Chromebooks, too. What Project Athena notebooks will eventually be named as hasn’t been formally decided yet, but the schedule of its release has been decided and the first Project Athena laptops will ship in the second half of 2019.
There is some area of focus for Intel for this project. 5G and AI are top of the list, but the focus is also being put on reducing the time between opening a laptop lid to it resuming is also part of the Project Athena mission.
All day battery life, adjustable form factors, and performance are also on the list.