According to several reports, Facebook is thinking of letting cross-messaging between Facebook Messenger, Instagram, and WhatsApp.
Each of these platforms will continue to operate as an independent app, but according to the reports, Facebook is re-developing the underlying infrastructure so the users who might use only one of Facebook’s properties could talk with others within the company’s environment.
All of the apps are going to work on end-to-end encryption as well. There is no timeframe provided by Facebook.
According to Facebook’s spokesperson:
“We want to make the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private. We are working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks. As you would expect, there is a lot of discussion and debate as we begin the long process of figuring out all the details of how this will work.”
By taking this initiative of allowing these messaging apps to communicate to one another across platforms, no doubt it will keep its users more engaged and get them to use this merged system as their primary messaging service.
In doing so, the company could also bring higher user engagement to advertisers, increasing its advertising arm at a time when growth has reduced.
Facebook has the most users of any other social media platform, and by taking this latest initiative the company could more directly compete with Apple’s iMessage and Google’s messaging services.